![]() your brand or the brand of your client in case you’re an agency. ![]() What Should Be Included in a Content Brief?Ī content brief should contain the following information: This is particularly important if you’re hiring new freelance writers for your content projects. Your content creators need to understand what your company and its clients do and know what goals you’re trying to achieve. Well, it’s the same approach for content creation. If you hire a designer to create a logo for your company, you’d need to tell that designer some background about your company, what products or services you sell, who your target audience is, what style you like, some information about your competitors and how much time they have to create the logo. Why Is It Important to Use a Content Brief?Ĭontent briefs give important guidelines for your content creators to understand the purpose of the content and make sure they are aware of your expectations. A good content brief will not only help you create better content but also optimize your content for search engines. It contains every information that the content writer should know in order to create content that meets the goal of the content strategy. A content brief is a document prepared by content team managers, content strategists or content editorialists for writers.
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